Lumora Marketing builds digital strategies made for the trades — helping decorative concrete, hardscape, and home services companies turn "near me" searches into a full project calendar.
A stamped patio or a resurfaced driveway is a high-consideration purchase in a hyper-local, competitive market. Generic marketing playbooks weren't built for that — ours is.
You're not competing nationally — you're competing with the five other contractors that show up in the same "concrete near me" search. Winning that map pack and ad auction takes local targeting, not a generic template.
These aren't $20 impulse buys. Homeowners research, compare quotes, and check reviews before committing thousands of dollars — your marketing needs to build trust at every step, not just drive clicks.
Pour season isn't year-round. Budgets need to flex with demand curves so you're maximizing spend when homeowners are actively planning projects — and not wasting it in the off-season.
Every concrete business is different — some pour, some only finish and resurface, some do both. Generic marketing treats every "concrete" search the same, and it costs you real budget on leads you can't even take. We build campaigns around what you actually do, so a full-pour request doesn't land in your inbox if resurfacing is all you offer — or vice versa.
We also filter out the searches that were never going to convert in the first place. That's budget staying focused on homeowners ready to hire a pro, not clicks that were never going to book an estimate.
I've spent 15+ years building digital ecosystems that compound instead of compete. Once I understand your service area, crews, and busy season, we build the exact mix your business needs.
We align your website, ads, SEO, and content so every channel points toward one goal: booked estimates — not disconnected tactics working against each other.
Meet homeowners the moment they search "stamped concrete patio" or "driveway resurfacing near me" — with efficient spend that scales up in pour season and pulls back in the off-season.
Your site should turn traffic into estimate requests. We audit and restructure it so search engines, AI answer tools, and — most importantly — homeowners can find and trust you fast.
Proven playbooks built from years of small- and mid-sized service business work — designed to start more conversations and close more jobs straight from your website.
Geographic, demographic, and retargeting data — pointed at the homeowners in your actual service radius who are most likely to convert, on the channels they already scroll.
Before-and-afters, project reveals, and process content that build the trust homeowners need before handing over a deposit — timed and placed to maximize engagement.
From your Google Business Profile to review generation, we tighten every local signal that determines whether you show up above or below the competition down the street.
Here's a look at one recent engagement — a single snapshot from the concrete and home services work we do every day.
One of the decorative concrete contractors in our portfolio came to us with no digital marketing history at all — no paid search, no social ads, nothing to build on. We stood up their Google and Meta Ads program from scratch.
On a modest $2,500 monthly ad spend, that campaign now consistently generates 20-25 qualified leads a month. And it's not just volume: cost-per-lead has dropped 48% since the early campaign, while the quality bar has stayed exactly where it started.
It's one example of the same playbook we bring to every concrete and home services brand we partner with: start from wherever you are today, tighten the targeting, and make every dollar work harder over time.
No bloated retainers, no cookie-cutter templates. Just a strategy built around your crews, your service area, and your busy season.
We start with an in-depth look at your business — your service area, crew capacity, current lead sources, and what a "good lead" actually looks like for you.
Not every channel is right for every business. We combine the services that fit your goals and budget — paid search, local SEO, social, or all of the above.
Campaigns go live with tight local targeting and clear tracking, so we always know exactly which dollars are turning into booked estimates.
As your business shifts with the seasons, your strategy shifts with it. We revisit the mix regularly so your marketing stays aligned with where you're headed next.
I only take on one concrete or home services company in each city I work with. The strategy, targeting, and creative I build for you never ends up helping a competitor outbid you for the same homeowners — your market stays yours for as long as we work together.
Book a free 30-minute call. We'll talk through where your leads are coming from now, where the gaps are, and whether I'm the right partner to close them — and confirm your city and category are still open.